It's hard to start...anything, let alone something so personal as a website/blog/business card that should be my face to the world. What is that one thing you can say that is so special but not cloying, extraordinary yet not weird, revealing yet not creepy? There is no magic or technique one can apply that always has the alchemy for success. One can only be oneself. Most people can see right through those who are faking it. We accept such behavior because we believe we must.